Hudson Valley Farmers’ Market Academy RESOURCE LIBRARY
Branding and Marketing Strategies: Defining Your Vibe & Maximizing Your Reach
Our presenters for this session included:
Oscar Rivas from Du GOOD Studio
Brenda González from Finca Seremos
Matthew Donnelly from Ash Hopper
Liz Birch from Rabe x Birch
You can rewatch the recording of the first session here:
Branding & Marketing Strategies: Defining Your Vibe and Maximizing Your Reach including a transcript and archive of messages from the chat
Free and low-cost resources mentioned for brand & marketing development included:
Center for Agricultural Development & Entrepreneurship (CADE)
Strong Brand Social F* The Algorithm! Workshop
Some “homework” to ponder related to defining your brand/creating a logo:
Matt proposes you ask yourself:
What do you want your customers to feel?
What do you want them to remember about you?
Does your brand’s look, message, and experience match those feelings?
Brenda proposes you ask yourself
What elements of your mission do you want your brand/logo to focus on?
If you had to choose 3 key values to incorporate into the logo/brand, what would they be?
Are there references you’d like your brand/logo to take references from? (other logos, orgs, or iconic tools of your trade)
What are the words you hope the community you serve would use to describe you?
Social Media Strategies: From Posts to Purchases
Our presenters for this session included:
Rian Finnegan – Little Loaf Bakeshop
Jennifer Kouvant - Six Dutchess Farm
Shay Williams – The Marketing Studio
You can rewatch the recording of the first session here:
Social Media Strategies: From Post to Purchases
including a transcript and archive of messages from the chat.
Free and low-cost resources mentioned for brand & marketing development included:
“Business Account” features (analytics, tagging capabilities)
“Collaboration” tool for cross-posting
“Stories” for sharing customer content
“Alt Text” feature for SEO optimization
Facebook (select “post to” feature but folks are finding it less helpful lately)
Square Squarespace Toast (email marketing integration)
Some “homework” to ponder related to social media strategies:
Jennifer proposes you make a reel of yourself at market showing what you have! Tag your market and vendors, and share it to your stories
Rian proposes you take some time to journal on your mission statement and values. Define what your brand is (or isn’t).
Shay proposes you take the simplest content idea from your saved folder and just make it! Overcome that initial barrier to content creation, which is usually just momentum.