Greens 4 Greens is a food benefit incentive program, unique to the Beacon Farmers' Market, that began in 2016. Eligible state funded food benefits are matched dollar for dollar through Greens 4 Greens, making the farmer's market more accessible to a wider base of consumers. The program has been completely community funded through contributions made by local businesses as well as the annual 'Soup 4 Greens' and 'G4G Summer Potluck' events. Increased community funding in 2017 allowed for the program to run throughout the winter, providing $4 Greens4Greens checks to those that demonstrate need all year long. Food insecure customers feel good knowing that their farmers’ market encourages the use of their food benefits and that their weekly produce shopping benefits local farmers.